Why elf makeup is so cheap

Cosmetics , we believe that beauty comes from within all of us. Our line of luxurious cosmetics captures great looking skin with gorgeous colors and quality ingredients. All ingredients used in e. A requirements. Elf Cosmetics is a vegan beauty and skincare brand. You can find them in most drugstores and unlike other vegan brands they are sold at affordable prices! In general, I'm a fan of e. They don't pay for celebrity Most of what is factored into the retail price of cosmetics is not the cost of the ingredients used in the product.

What ELF products are worth buying? Products Worth Buying H. I knew I was supposed to be setting my concealer with a powder. Which is better Nyx or elf? They offer a lot of colors in the light to medium range and while it's not as cheap as E. I've found E. Other than that, NYX has great lip products. Are ELF products made in China? Thank you for your support and interest in e.

Our products are manufactured overseas, mainly in China. We have strict quality control procedures to ensure that our products are free from lead and hazardous materials. Please note that we do not sell our products in China, due to our cruelty free policy. What company owns elf cosmetics? Joey Shamah was replaced by Tarang P.

Amin, who "has been appointed president, chief executive officer and director of e. Additionally, the quality of their products has also improved, so kudos to them. The beauty college budget struggle is real, but companies like ELF Cosmetics help alleviate that struggle just a bit. My first purchase included a brush set containing 10 brushes. I have replaced a few of the brushes individually since then, however, the majority of the brushes are still in good condition.

You might find some higher-end dupes you were not expecting to find! Nowadays, because of the improvements made to lower-end products generally found at the drugstore, a flawless makeup look heavily relies on the application skills of the individual and not necessarily the price of the products used. Great post Janette! I use a couple of their brushes and their HD setting powder everyday! I love their brushes and powders too! Nice post! The nail polish was horrendous! I think that put me off buying their stuff even to this day, though I do have a couple of their newer makeup brushes and ought to give them a try.

And some expensive products…not so much. I have no patience with bad nail polishes, so I understand. I wish someone would figure a way to make them work. They also don't rely on traditional advertising tactics to spread the good word of their products — but this is not a tactic that is unique to e. The strategy that e. Indeed, if a product or business is really, truly good, a company will be able to rely on word of mouth almost exclusively to sell their products, as opposed to expensive advertisements.

This is a pretty brilliant tactic for the company to utilize, and it's been highly effective. People seem to absolutely love what e. According to a review via A Beauty Edit , the line "is one of the few drugstore brands that offers innovative and unique skincare products.